Audiences returning to cinemas have shown a clear preference for premium. Large screens, immersive sound, special seating, enhanced food offerings and even 3D are all helping to make a trip to see blockbusters more appealing.

But with investment decisions by exhibitors under pressure from higher costs of everything, which premium options will guarantee the best return on investment?

On the next CJ Cinema Summit episode, we will be:

✔️ Hearing from leading cinema operators reaping the rewards of past premium upgrades to their sites about where they see the future;

✔️ Speaking to vendors looking at new ways of encouraging cinemas to make the switch to their premium solution; and

✔️ Looking at how to strike the right balance between premium and regular or even discounted screenings.