CJ Cinema Summit #78 - Exhibitor Marketing


In this CJ Cinema Summit episode, we are collaborating with Women In Exhibition to bring you a conversation on exhibitor marketing. 

In a post-pandemic world, exhibitors are focusing on getting butts in seats. What are the innovative ways cinema operators have enticed audiences into their auditoriums? How are exhibitors educating patrons that heading to a movie theatre for the latest blockbuster is a better experience than watching movies at home?

We'll be joined by a group of exhibition marketing experts who will answer these questions and more as they fill us in on some of the industry's successful marketing initiatives.


J. Sperling Reich

Executive Editor, Celluloid Junkie

Thomas MacCalla

Partner at Covergent, Industry Advisor at Digicine and CEO of Kin Productions

Shona Gold

Group Director of Brand, Marketing & Communication, Vue International

Bobbie Bagby Ford

CCO and Executive Vice President, B&B Theatres

Melissa Boudreau

EVP EOS Integrator & CMO, FilmFrog Marketing

Lauren Greene

Business Development Director, EMEA, Movio