Premium auditoriums and their accompanying formats have become a hot trend in exhibition over the past two years as moviegoers have clearly begun favoring screenings that offer such an experience.

On the next CJ Cinema Summit - 25 April 2024 - we'll be taking a deep dive into one of the fastest growing premium cinema formats; CINITY. The format integrates seven advanced technological features to enhance the moviegoing experience, in 4K resolution, high brightness, high dynamic range, high frame rate, wide color gamut, 3D images and immersive sound. CINITY has been widely deployed in Asia and is now being adopted in Europe and the Americas.

Joining us to discuss the premiumization of cinema and provide a background on CINITY and how it works is a panel that includes:

Jack Kline, Executive Consultant of CINITY, will provide an overview of CINITY, how it was developed and how the format has progressed since its introduction.

Paul Dergarabedian, Senior Media Analyst at Comscore, who will give us an update on how much premium formats are over indexing at the box office, underscoring their current importance.

Geoffrey Burdick, Senior Vice President Services & Technology of Lightstorm Entertainment, will detail how CINITY has been important to the company on films such as "Avatar" and how he'd like to use the format in the future.

Richard Miller, President of TrueCut, will explain what motion grading is and how the technique helps create better images on the big screen when it comes to premium formats.

Additional guest speakers will be announced over the next week so stay tuned.