People around the world are venturing out to newly reopened theaters to enjoy the immersive environment of the cinema after streaming the same content at home. Returning Box-office results emphasize premium presentation experience of the cinema as a driver to putting butts in seats.

This week we explore the technology surrounding presenting the immersive experience. We will also discuss the challenges of the supply chain in a post-pandemic economy, as well as what exhibitors can look forward to at CinemaCon this August. Among those joining us are Tony Adamson, Senior Vice President Strategic Planning at GDC, and Mark Collins, Senior Manager Global Cinema, Harman International.