11:30 AM* - How Theatres are Investing in their Future

The National Association of Theatre Owners in September 2024 announced that North American exhibitors will invest more than $2.2 billion to modernize and upgrade cinemas, a projection that includes new laser projectors, immersive sound systems and improved seating. This panel will reveal which updates are most important to moviegoers, all the new innovations in sight and sound, and which upgrades are already happening in theatres today.

MODERATOR: Bryan Braunlich

PRESENTERS: Paul Gunsky - Cinelux Theatres, Traci Hanlon - Cinergy Entertainment, Damon Rubio - D'Place Cinemas

12:00 PM* - 15 Minute Break

12:15 PM*  Standardization of Immersive/Spatial AudioThis session will discuss IAB, mixing surround vs object-based audio, how the data is stored/transmitted, channel rendering, and shared goals for in-auditorium experiences and tuning.

MODERATOR: Patrick Fitzgerald - GDC

PRESENTERS: Andrew Poulain - Dolby Laboratories, Inc., Stuart Bowling, Loren Nielsen - DTS Xperi

*All times are Pacific.